Posts Tagged 'marketing'

Journal of the Month: Professional Artist

ProfessionalArtistProfessional Artist is dedicated to providing independent visual artists from all backgrounds with the insights, encouragement and business strategies they need to make a living with their artwork.

Each issue of the magazine presents practical business advice on subjects such as art marketing, art law, portfolio development, exhibition presentation, communication skills and sales techniques, as well as articles to help artists feel encouraged and motivated. Both the print magazine and the Professional Artist website provide a comprehensive list of Calls to Artists (ad postings for shows, competitions, residencies, grants, and exhibition opportunities).

Volume 27, Number 2 Features:
“Word-of-Mouth Promotion”—Elena Parashko explains how electronic messaging and social-media platforms can be utilized to increase word-of-mouth promotion for artists.

“The Importance of Being Part of a Group Exhibition”—Terry Sullivan’s article discusses the benefits of participating in a group exhibition, focusing on the Converge: Where Classical & Contemporary Art Collide exhibition put on at 25CPW in New York.

“Artists as Inventors: How Innovative Individuals Have Made an Impact on the Arts Supply Industry”—Kim Hall presents the stories of six artists who persevered to bring their creative passions and business ideas to life.

Be sure to browse this month’s journal, along with the rest of our collection!



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